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White label

White label website redesign your clients experience as your work

Rebuilds and refreshes for agencies: clearer structure, mobile layouts, and a handover that keeps your brand in front of the client.

Redesigns are where agencies get blamed for broken rankings and lost forms. White label website redesign lets you sell the refresh while a Perth team handles the rebuild, the content move, and the redirects, then gives the finished site back to you.

Businesses replacing their own site should start at website redesign. This page is for agencies reselling that work.

What a white label redesign includes

We quote from the current site and the pages you want after launch, not from a vague "make it modern" line. You then put your margin on top.

A scoped redesign usually covers:

  • Audit of what must survive: URLs, forms, tracking, and pages that already earn enquiries. We flag what should stay before anything is redesigned.
  • New mobile-first layouts: Applied to your client's brand, or to a brand system you supply.
  • Content migration: Existing copy and images moved onto the new structure. New copy is your job unless you ask us to draft it inside the scope.
  • Redirect map: Old paths pointed at new ones when URLs change, documented for you to keep.
  • Launch through you: DNS and go-live notes sent to the agency. Our name is not on the new site.

If the current site only needs a campaign page, white label landing pages are the smaller job. If it needs a shop, use white label ecommerce.

Australian delivery, your client relationship

The team is in Perth and works Australian business days. Redesign feedback is full of "move this" and "that form used to work". Same-country hours mean you are not waiting overnight to answer a client who noticed a missing phone number.

The client still talks to you:

  1. You share the current URL, what is failing, and the pages in scope.
  2. We say whether a refresh or a rebuild fits, and we quote the partner price.
  3. You run the reviews. We do not introduce ourselves to your client.
  4. You approve launch. Redirects and admin access are part of the pack you receive.

NDAs are available. You can also anonymise the brief and send copy without the business name.

Who it suits

  • Agencies inheriting old sites from clients who already paid someone else for the first version.
  • Retainers that include a rebuild and need production capacity for one quarter, not a permanent hire.
  • Studios that want the risky part, URL changes and form rebuilds, handled by a team that already ships business sites in Australia.

The public explanation of the same work is on website redesign.

Related

FAQs

Will a white label redesign protect existing search traffic?+

We map important URLs and set redirects when paths change, and we keep tracking you already rely on. We do not promise rankings. Search movement depends on the starting site, competition, and what you change in the content.

Can you work inside the client's current CMS?+

Often, yes. WordPress and Shopify are the common cases. If the current stack is a poor fit, we will say so before you sell a rebuild you cannot maintain.

Do you speak to the client during the redesign?+

No, unless you ask. Comments, staging links, and questions come back to the agency.

How is this different from your public redesign page?+

The craft is the same. The commercial relationship is not. You are the client of record, you set the price your customer pays, and the delivered site carries your brand relationship rather than ours.