Small brand jobs are awkward to staff. The client needs a logo before the website, and the agency does not want a brand workshop for a tradie or a startup. White label logo design covers that gap: an Australian team in Perth produces the mark and the files, and you present them as your agency's work.
Businesses buying a logo for themselves should use logo and branding. This page is for agencies.
What the files include
Scope stays fixed so you can sell a logo product with a clear edge. Partner price is quoted per brief. You decide the client fee.
A standard white label logo delivery includes:
- A primary mark designed from the brief you send: name, sector, and any colours that must be avoided or kept.
- Lockups you can hand over: Horizontal and stacked versions where the scope includes them, plus files for web and print.
- Simple colour guidance: Primary colours recorded so the later website matches the logo you just sold.
- Your presentation, not ours: Files sent to the agency. No portfolio post, no designer credit on the client's site, unless you ask.
Full brand worlds, packaging systems, and naming exercises are a different project. If the client needs those, we will say so instead of forcing them into a logo scope. Once the mark exists, the usual next resale is white label website design.
Australian designers, your critique round
Logo feedback is specific and fast: "the icon looks like a house, it should look like a roof". A Perth team on Australian business days can take that note in the same working week your client expects.
You run the taste:
- Send the name, the audience, and examples of what they like and dislike.
- We quote the number of concepts and revision rounds before drawing.
- You present options to the client. We do not join the brand meeting unless you want us invisible in the background, which most agencies do not.
- Final files come to you for handover.
If the name is unreleased, ask for an NDA or send a working title.
Who it suits
- Web agencies that are asked for a logo at the start of a site project and do not keep a designer on staff.
- Marketing freelancers bundling identity and a one-page site.
- Studios that design some brands in-house and need overflow capacity for smaller jobs.
The public offer is described on logo and branding.
Related
- White label website design: The site that uses the logo.
- White label landing pages: A single page when a full site is not ready.
- Client-facing logo design: The public service.
- Partner enquiry: Send the business name and whether a site follows.